Tag Archives: The Social Explorer

The Social Explorer: Analytics made easier with Twitter & TweetDeck?

24 May

Is any Adobe Air developed beta platform worth $40M? Twitter says yes.

Twitter Logo

With the news that Twitter has finalized a deal with TweetDeck to acquire their analytic and reporting platform, are we to look forward to a full reporting suite withing Twitter? Facebook already has Facebook insights, and though it’s not the most comprehensive of tools it is at least a simple integrated and official analytic platform for all to use. It would be an exciting (and time saving) prospect for businesses and personal users alike to be able to use TweetDeck within Twitter BUT I feel that we are some way away from this.

TweetDeck In Action

Maybe Twitter will use the developers code to put some sort of analytic platform within the Twitter interface in the future, keeping the more detailed bits outside of this and on a seperate application. But the main concern is…will Twitter keep TweetDeck as a free to use bit of software or are we going to be paying monthly for it? It doesn’t currently drive any revenue, it’s simply an Adobe Air developed beta piece of software. But Twitter have paid over $40M for this software…without a hope of it making them any money back unless they allow advertising within the application or charge you for it. So if this becomes the official Twitter analytics platform, would you pay to use it on a business level? What other social analytics tools do you use?

Let us know in the comments below…

– The Social Explorer


The Social Explorer: Coca-Cola done it right…

17 May

If you expect your fans to trust your brand, Coca Cola tell us you should trust your fans first…

Good morning blog readers! I wanted to share a story that I read some time ago… It involves super brand Coca-Cola¬†and 2 guys that decided Coke were too slow off the mark in the world of social media.

Dusty & Michael

After hunting on Facebook for Coke’s fan-page, and failing to find anything official, they took it upon themselves to create a fan page all about the insanely well known brand of Cola. They set about writing about the brand’s history, amassed a range of images through the lifespan of the brand & managed to encourage over 3 million people to become a fan of their fan page. So, when Facebook flipped the rules and announced that only people authorized or employed by a brand can maintain a page about that said brand – D & M approached Coca-Cola and asked them if they’d like to close the page or take it on themselves.

Did you know 'Coca-Cola' is the second most recognised term in the world after 'O.K'?

Instead of taking the corporate low road and closing the page or taking it over, they asked D & M if they wouldn’t mind maintaining their Facebook page for them – making them ‘official’ Coca-Cola brand evangelists. They are now celebrated on the page, have events to mark key milestones and have grown the Coca-Cola page to over 25,000,000 fans making it the 11th most liked page on Facebook. This is a fantastic example of how good a page can be when run by people who truely love a brand and know how social works. A big pat on the back for Dusty and Michael, and I can’t wait to see what other ‘movements’ this may inspire in corporate social media. Seen anything like this before? Do you think this is a brave step, a sensible step or stupid of Coca Cola? Let me know your thoughts below…

Dusty and Michael reach 25,000,000 fans...

– The Social Explorer