Tag Archives: Social Media

The Social Explorer: Yup, it’s Friday, Friday…

20 May

It’s Friday…and I know you won’t want to be reading blogs on a warm evening when you could be out socialising in real-life so I’ll leave you with a song that I insist on playing in the office week in week out. It’s none other than Rebecca Black…

Please don’t hold this against me – it personifies what social media is all about. Hate something that much, you’ll share it, and increase the views…your friends will then share it and before you know it the video you hated now has 150,000,000 views and you’ve learnt all the words. Brilliant. Happy Friday everyone, have a fantastic weekend…

– The Social Explorer

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The Social Explorer: Lady Gaga tops the social charts!

19 May

How the Queen of Twitter has trained her Little Monsters…

Not happy with having unparalleled success in the charts, a billion YouTube video views (and counting) as well as winning 3 Brits, 8 EMI’s and 14 Billboard chart awards – Lady Gaga has taken the pole position of ‘Most Powerful Celebrity’ on the Forbes 100 list.

Lady Gaga...

Knocking Oprah Winfrey off of top spot hasn’t come without effort…Lady Gaga has turned her motley crue of ‘Little Monsters’ into hardcore Twitter followers, Facebook fans and YouTube subscribers – tapping into all of the key social networks at a time where they are at their most popular. Her demographic is wide…males, females & everything inbetween but essentially all part of the digital generation. Whether the monsters are downloading her latest album on iTunes, watching her on YouTube, Tweeting about her or watching her live, they are switched on, engaging and have helped Lady Gaga become the biggest sensation of the 21st century. I’m not her biggest fan and certainly not a Little Monster but I welcome her over Mr Bieber anyday. So who or what is next? Has Gaga hit the sweet spot before social starts to decline or is this how future super-celebs will make their mark from now on? Thoughts below…

– The Social Explorer

The Social Explorer: The Mini Countryman Campaign

16 May

Grand Theft Auto LIVE in Stockholm…get your carjacking skills at the ready.

Every so often, I see something that completely changes the way I think about how technology can connect us. Something new, exciting, relevant and impactful usually fits the bill and the Mini Countryman campaign ticks all the boxes (and more!)

The New Mini Countryman

There isn’t a great deal I need to say about this, the wrap up in the video pretty much does the talking. But it does present a completely new way of marketing a new  product. It seems almost like a 21st century version of the ‘touch the truck‘ competition’ but a jump in technology means that thousands people can interact with each other – leading to a lot of positive things to say about Mini as a brand. That the average person playing this game spends over 5 hours doing so says a lot about how far people will go to win something as big as a car – when the mechanic is right. One of the last things said about the campaign…’it’s so social’ and it is. Bringing people from an online game environment to interact with each other in the real world is no mean feat, and something that I would LOVE to see develop…perhaps this is one way to deal with obesity in children? Where do you see this tech fitting in to marketing campaigns and beyond?

– The Social Explorer

The Social Explorer: Social Media & Small Businesses…

15 May

Social media savvy small businesses can benefit most from a sound social strategy…don’t get left behind!

Good use of social media by a small business can be even more beneficial than it is to a large corporation. The stand out difference could be that the smaller business has a focussed fan base – having targeted key blogs, emailing directly and taking time to advertise to the relevant end-user means that the smaller business will be more engaging in its social spaces. There’s an argument that a small business won’t have time or resource to implement a good and impactful social strategy. And when you consider that 75% of the largest companies have less than 3 people working on social media at any one time, is it any surprise that a smaller business could fail to justify investment of time and resource into this marketing tool?

Get the thumbs up from potential customers with your social media strategy...

So I’m here to say (for what it’s worth) that if you provide a product or service, part of your business plan should include a social media strategy! It’s free to use across pretty much all platforms and it gives you the chance to interact on a personal level with existing and potential customers. Now…its not particularly easy if you’re not social media savvy and you may be tempted to take on an intern or employ a social media specialist (perhaps not an option for a small business) so its important to learn the ropes first. Looking at businesses in your sector and their social spaces is extremely important, as well as ‘nerding up’ on the how to guides the likes of mashable and techcrunch will talk about. Once you know your Posts from your Tweets, its time to get yourself out there – create your profiles, set up a Twitter account and maybe even get yourself onto FourSquare.

I’ll be posting a step by step guide of how you can create your own profiles, administrate, communicate effectively and generally make the most out of social media. For now, if you’re a small business owner don’t forget that communication is king and if you’re not part of the ‘social revolution’ then your competition and customers will leave you behind…

– The Social Explorer