Tag Archives: Facebook

The Social Explorer: Lady Gaga tops the social charts!

19 May

How the Queen of Twitter has trained her Little Monsters…

Not happy with having unparalleled success in the charts, a billion YouTube video views (and counting) as well as winning 3 Brits, 8 EMI’s and 14 Billboard chart awards – Lady Gaga has taken the pole position of ‘Most Powerful Celebrity’ on the Forbes 100 list.

Lady Gaga...

Knocking Oprah Winfrey off of top spot hasn’t come without effort…Lady Gaga has turned her motley crue of ‘Little Monsters’ into hardcore Twitter followers, Facebook fans and YouTube subscribers – tapping into all of the key social networks at a time where they are at their most popular. Her demographic is wide…males, females & everything inbetween but essentially all part of the digital generation. Whether the monsters are downloading her latest album on iTunes, watching her on YouTube, Tweeting about her or watching her live, they are switched on, engaging and have helped Lady Gaga become the biggest sensation of the 21st century. I’m not her biggest fan and certainly not a Little Monster but I welcome her over Mr Bieber anyday. So who or what is next? Has Gaga hit the sweet spot before social starts to decline or is this how future super-celebs will make their mark from now on? Thoughts below…

– The Social Explorer

Advertisements

The Social Explorer: Coca-Cola done it right…

17 May

If you expect your fans to trust your brand, Coca Cola tell us you should trust your fans first…

Good morning blog readers! I wanted to share a story that I read some time ago… It involves super brand Coca-Cola and 2 guys that decided Coke were too slow off the mark in the world of social media.

Dusty & Michael

After hunting on Facebook for Coke’s fan-page, and failing to find anything official, they took it upon themselves to create a fan page all about the insanely well known brand of Cola. They set about writing about the brand’s history, amassed a range of images through the lifespan of the brand & managed to encourage over 3 million people to become a fan of their fan page. So, when Facebook flipped the rules and announced that only people authorized or employed by a brand can maintain a page about that said brand – D & M approached Coca-Cola and asked them if they’d like to close the page or take it on themselves.

Did you know 'Coca-Cola' is the second most recognised term in the world after 'O.K'?

Instead of taking the corporate low road and closing the page or taking it over, they asked D & M if they wouldn’t mind maintaining their Facebook page for them – making them ‘official’ Coca-Cola brand evangelists. They are now celebrated on the page, have events to mark key milestones and have grown the Coca-Cola page to over 25,000,000 fans making it the 11th most liked page on Facebook. This is a fantastic example of how good a page can be when run by people who truely love a brand and know how social works. A big pat on the back for Dusty and Michael, and I can’t wait to see what other ‘movements’ this may inspire in corporate social media. Seen anything like this before? Do you think this is a brave step, a sensible step or stupid of Coca Cola? Let me know your thoughts below…

Dusty and Michael reach 25,000,000 fans...

– The Social Explorer

The Social Explorer: Failing to plan…

12 May

Failing to plan is planning to fail when it comes to social media strategy…

This is a bit of a sensitive subject, but when we look at a lot of major retailers and their social presence, there’s a scary trend of ignorance towards the consumer. When fan acquisition is the number one task for the in-house social media ‘expert’ or agency, my gut feeling that this is their only step in a short lived social strategy. So you’ve got 500,000 ‘likes’ on Facebook and 100,000 ‘followers’ on Twitter…so what? If the strategy behind your social media proposition doesn’t involve talking to and with your fans (rather than just at them), then all you will do is very quickly turn your new best friends into your newest nightmare…

ASOS manage their social spaces fairly well – paying particular attention to Facebook. They seem to reply to most comments though we’ve spotted that they do hide away from negativity. There really isn’t an excuse here – if you’ve got the resource to make a page, open a Twitter account or post videos on YouTube then you must ensure you have the resource to manage these pages and talk to your fans. H&M are a fantastic example of a big company with a HUGE social presence managing their consumers expectations. With over 7,000,000 ‘likes’ on Facebook, they reply to 90% of customer queries in a professional and timely manner. So what’s your excuse? The only improvement for me would be to make the approach more personal and less ‘template’ like. But – they do reply and that is key.

H&M on Facebook - 7,000,000 fans and still replying!

So, my suggestion is for retailers who want to be a part of the 21st century social ‘revolution’ to get to grips with Web 2.0 first and plan conversation and dialogue into their social strategy.  If you don’t, customers and other retailers will leave you behind – wishing you’d adopted dialogue much earlier. The way I see retailers who are ignorant to conversation with their social fans is how I see self service tills in Tesco. Yes, we live in an exciting and often clever digital world but lets not take away the personality and communication that humans crave.

– The Social Expolorer

The Social Explorer: The Future of Social Commerce…

11 May

The key to successful social commerce is to remember that ‘Quality is better than quantity’

Working in Social Media & e-commerce and we’re always looking for new ways to drive our Social strategy forward. There are a wealth of agencies, plug-ins, articles and social experts to guide you in the right (and often wrong) direction. So, I thought I’d join the endless list of people who tell you what they think the next big thing is…

1. Social Shopping. If used properly – and it hasn’t happened all too often yet – social shopping can be very effective. This is going beyond the simple ‘Like’ plugin that most companies have adopted, and more towards innovative solutions whereby customers can feel like they are actually shopping together. Away from the likes of Amazon and ebay, there is a big USA player making some interesting steps to integrating social networks to a shopping experience. This is buy.com – logged into Facebook, you can invite your online friends to shop with you on buy.com and chat with them in real-time. Though we may not quite be ready for this step, it feels like we’ll be seeing something very similar in a year or two and wondering why no-one had thought of it before…

Buy.com...2. F-Commerce. It can’t be denied, shopping on Facebook is an attractive proposition for retailers and consumers alike. It means that we can remain on our beloved Facebook for a few minutes longer, and for retailers, shopping becomes truly social and there’ll be more links shared than there are seasons of Big Brother. Now…doing this properly is key. Simply using a mobile feed to push your whole catalogue is not how it should be done (yes, we’re looking at you, ASOS) but the selection should be based on friends birthdays, your likes and other products relating the FB user. The lazy approach looks just that, and we’re looking at the more innovative retailers like Amazon, Levi’s Friend Store and Trip Advisor for tips on how to do this properly.

Amazon on Facebook...3. Group Buying. No we’re not talking crowd buying (Groupon, KGB deals etc etc) but more clubbing together with your Facebook / Twitter connections to purchase a single product or service for someone else. A classic example that comes to mind is the always-awkward leaving present at the office. So, you decide on that perfect oversized calculator for your spreadsheet loving (soon to be ex) colleague and you’ve spotted the perfect website to purchase it on. SO…the difficult part getting the cash to pay for it. What could be easier than sending out a link and letting your colleagues do the rest? Well ebay’s Group Gifts is a great example if what you want is on ebay, or head to somewhere like edivvy if it’s not. There isn’t a huge amount of choice at the moment but to me it’s a no brainer and something that should, and will grow.

Edivvy...

There are many more…and we’ll be giving you some more of our predictions in the coming weeks…

– The Social Explorer