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The Social Explorer: Yup, it’s Friday, Friday…

20 May

It’s Friday…and I know you won’t want to be reading blogs on a warm evening when you could be out socialising in real-life so I’ll leave you with a song that I insist on playing in the office week in week out. It’s none other than Rebecca Black…

Please don’t hold this against me – it personifies what social media is all about. Hate something that much, you’ll share it, and increase the views…your friends will then share it and before you know it the video you hated now has 150,000,000 views and you’ve learnt all the words. Brilliant. Happy Friday everyone, have a fantastic weekend…

– The Social Explorer

The Social Explorer: Lady Gaga tops the social charts!

19 May

How the Queen of Twitter has trained her Little Monsters…

Not happy with having unparalleled success in the charts, a billion YouTube video views (and counting) as well as winning 3 Brits, 8 EMI’s and 14 Billboard chart awards – Lady Gaga has taken the pole position of ‘Most Powerful Celebrity’ on the Forbes 100 list.

Lady Gaga...

Knocking Oprah Winfrey off of top spot hasn’t come without effort…Lady Gaga has turned her motley crue of ‘Little Monsters’ into hardcore Twitter followers, Facebook fans and YouTube subscribers – tapping into all of the key social networks at a time where they are at their most popular. Her demographic is wide…males, females & everything inbetween but essentially all part of the digital generation. Whether the monsters are downloading her latest album on iTunes, watching her on YouTube, Tweeting about her or watching her live, they are switched on, engaging and have helped Lady Gaga become the biggest sensation of the 21st century. I’m not her biggest fan and certainly not a Little Monster but I welcome her over Mr Bieber anyday. So who or what is next? Has Gaga hit the sweet spot before social starts to decline or is this how future super-celebs will make their mark from now on? Thoughts below…

– The Social Explorer