Grand Theft Auto LIVE in Stockholm…get your carjacking skills at the ready.
Every so often, I see something that completely changes the way I think about how technology can connect us. Something new, exciting, relevant and impactful usually fits the bill and the Mini Countryman campaign ticks all the boxes (and more!)
The New Mini Countryman
There isn’t a great deal I need to say about this, the wrap up in the video pretty much does the talking. But it does present a completely new way of marketing a new product. It seems almost like a 21st century version of the ‘touch the truck‘ competition’ but a jump in technology means that thousands people can interact with each other – leading to a lot of positive things to say about Mini as a brand. That the average person playing this game spends over 5 hours doing so says a lot about how far people will go to win something as big as a car – when the mechanic is right. One of the last things said about the campaign…’it’s so social’ and it is. Bringing people from an online game environment to interact with each other in the real world is no mean feat, and something that I would LOVE to see develop…perhaps this is one way to deal with obesity in children? Where do you see this tech fitting in to marketing campaigns and beyond?
- The Social Explorer
Absolutely love this campaign – thanks for bringing it to my attention. It’s a novel idea and executed very well.
I’d love to see it run in another few markets to see how cultural and the physical environment factors would impact on its success.